Biang Reykjavík · Google Ads
The first paid campaign for the Shaanxi noodle restaurant in Reykjavík. Ten days on air, measured from the first impression.
Clicks per day · figures from the client's campaign report
The brief
Biang opened with no paid media and no search history. Nobody was typing the name, because nobody knew it. So the job was not to catch people already searching, but to get in front of people who did not know the place existed.
What we did
We set up a Performance Max campaign, built the creative and the copy, and ran it for ten days on a fixed daily cap. The first five days were quiet and more expensive per click. From 10 August delivery jumped, peaking at 6,082 clicks in a single day.
What the numbers show
The figures below come straight from the client's own campaign report, and they are impressions and clicks, nothing more. Conversion tracking was not active during the period, so nothing here proves a single order. The next step is to wire up tracking and review the placements before more budget goes in.
- 137,864Impressions
- 16,966Clicks
- 12.31%Click-through rate
- 10Days served
Figures from the client's Google Ads campaign report for 5 to 14 August 2026.